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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
The SEO analysis is a critical first step to any successful SEO campaign. Our SEO Analysis reviews all the technical aspects of your site that influence search engine rankings. We review your web design, content, site speed, mobile friendliness, accessibility, and security elements. The SEO analysis allows our team identify a wide range of technical aspects that are negatively impacting your SEO rank, and which SEO tactic will improve the performance of your future rankings.
Referring to both the content and HTML source of a page, on-site SEO focuses on resolving technical issues which adversely affect how search engines rank your website. We then optimize your page titles, tags, keyword/phrase, content, and overall page structure. Improper on-site SEO not only negatively impacts your rank compared to your competitor, it can prevent pages from being indexed or found at all. Once completed, routine updates to keywords, descriptions, etc. help ensure your pages remain competitive within the search engines.
Off-site SEO involves increasing your website’s authority by acquiring high-quality, inbound links. The general thought is that if a lot of sites want to link to your site, you must be providing relevant, high-quality content. Watch out for “black hat” backlinks farms which can result in your site being barred from search engines. Instead focus on press releases and blog posts, particularly “guest blogs” on 3rd party sites, all generate inbound links which in turn, drive higher SEO ranking.
We develop a deep understanding of your business, your goals and your competition.
We create an in-depth, individualized plan for boosting your rankings, traffic and profits.
We implement and monitor the campaign, continually tweaking it for optimal results.
The majority of internet traffic today originates from mobile devices. Many mobile users use their smartphones and tablets for everything from directions, product comparisons, rating and reviews to purchases. Mobile SEO requires a unique strategy to ensure users can find the information they’re looking for quickly and easily.
A winning content strategy is fundamental to achieving high SEO rankings. Your content must be written in a way to properly contain the target keywords of your SEO program. However, the final web copy not only needs to increase SEO rankings, it must also convert site visitors into paying customers. That’s where our professional SEO writers come in. Our team produces unique content that appeals to both search engines and your target audience.
If your business isn’t listed on page #1 or on Google Maps, you’re likely missing out on a significant number of paying customers and literally sending business to your competitors. Local SEO is the process of increasing your website rank for local markets. It’s the key to capturing customers searching for local businesses. Local SEO techniques include claiming local directory listings, building local citations, and on-page optimization. The higher your business ranks in search engines, the great the number of local customers you will attract.