Instagram stories are a great tool for expanding your following and building your brand. The tools provided by Instagram allow you to get as creative as possible. Setting your profile apart is what makes users want to tap that follow button.

In this guide we will outline how to make your Instagram stories the talk of the century!

1. What to Post to Instagram Stories

Instagram stories are very relaxed, giving businesses the opportunity to go behind the scenes and be fun and whimsical. Provide the same style as your posts to stories but remember let loose a little.
There's no stopping you, post videos of happy hour or setting up process for a pop up shop. Let viewers know that you can have fun too.

2. When to Post to Instagram Stories​
Like Snapchat, your Instagram story plays for 24 hours. Your audience can easily view your recent story at the top of their feed. Don't stress out too much about curating a story at a specific time. Your audience can go to sleep and then wake up to still see your story still there.

3. Attract Attention to Your Stories
Instagram allows for the same rules on stories as it does on regular posts. You can hashtag, geotag, tag someone, add filters, and link (select profiles). These functions have allowed for users to view stories outside of their own following and it's pretty awesome. So tag away, and don't forget to add your location so the neighbors can know.

4. How Often to Post to Stories
Unlike regular posts which are sometimes penalized to the Instagram Algorithm, you won't get in trouble for posting too too too much. Posting without limit is likely due to the 24 hours limit span. However, having too many stories on your story will discourage viewers from watching them all. We recommend 5-10 stories.​​

Get started with Instagram stories now to assert your business to users. If you haven't already this is the perfect time and use this guide as inspiration.