A big step in attracting new customers and followers is consistency amongst your brand. Followers engage in posts they relate and connect with. This connection is based upon lifestyle, food, culture, hobbies, style, etc.
In this post we will outline the building blocks of maintaining a strong and consistent brand on Instagram.
1. Show Off Your Personality
Followers want to know the people behind the brand. Knowing about the people who created the brand tells followers why you started your company. Include content about your brand's message while also expressing your bubbly or suave charm. Your Instagram profile should make it clear that you’re running a business, while still letting your followers know who you are and what’s important to you!
2. Offer Advice & Expertise
Your company holds a lifestyle that many of your followers want to obtain. Be generous and offer them advice on how to live a better life. Tutorial videos are a great place to start and your followers will love it!
3. Promote Your Products
Remember that you are still running a business and customers are always looking for sales and announcements. Let them in on the latest news. This may encourage customers to rush to their shopping carts.
4. Tell Your Story
Your followers want to know how you got started. Inspire them with your story on rising to professional success with quality content. They are always looking for motivation and to learn something new.
5. Plan Your Posts
Planning your posts is a great way to clearly express your brand. When you rush to post you tend to lose sight on your brand's true message. Use a visual Instagram planner to make sure there’s balance in the content you post.
Creating a consistent brand image is a great way to attract new customers and followers. How is your brand crafting a quality and consistent brand image on social media?